Media Market Mythology: A Look Back
While surfing in the wake of Virginia Tech’s men’s basketball wins over Miami and Duke last week, I came across a late January article by Dave of Dave Sez, noting that Boston College’s 29 January game against Villanova was only BC’s second men’s basketball sellout of the year — despite being undefeated at the time — and only its second televised game as well.
Their second sellout of the season in an arena that holds just 8,606? In a city the size of Boston (over 5 million people)? That’s disgraceful.
The ACC suits fell in love with the idea of getting the Boston TV market, but they failed to recognize that no one there cares about BC.
Exactly right. This is why Virginia Tech fans used to go absolutely bonkers hearing about ACC expansion plans, based on media markets, that didn’t include the Hokies — whether they involved BC, Syracuse, or anybody else in the Northeast corridor. We’d been to those cities, played those teams, and knew full well how much people in the Northeast, outside of Connecticut and western Pennsylvania1, cared about college sports anyway: not bloody much.
The Big East was built on televsion markets: New York, Boston, Philadelphia. The SEC is located in such media strongholds as Gainesville-Ocala, Knoxville, and Birmingham-Tuscaloosa. Yet somehow the SEC is the most profitable conference in the NCAA, while the Big East couldn’t defend itself against the raiding of its two top football schools and a founding member of the conference over the summer of 2003.
24 February 2005 / 0 Comments / Tags: basketball, media, realignment