The New York Times's TV sports columnist Richard Sandomir examines how showing a complete sporting event is antithetical to NBC's Olympic programming concept.
A hockey game cannot be sliced easily into a series of short events, like ski or luge runs, figure skating programs or speedskating races. If the network cannot chop a sport into two-to-five-minute elements framed with a lot of ads, it is not likely to be shown from 7 p.m. to midnight.
